Product Sense
What is your favourite product and why?
How to Approach and Answer "What is your favourite product and why?" in a PM Interview
This question isn't about simply naming a product but about showcasing your product thinking. It's an opportunity to demonstrate your analytical skills, understanding of user needs, and ability to articulate product value. Choose a product you genuinely like and can speak about passionately and knowledgeably. Don't choose a product just because you think it sounds impressive. Authenticity is key.
Here's a structured approach, using the Google Maps mobile app as an example:
Name the Product and Briefly Explain Its Purpose:
Say something like:
"My favorite product is Google Maps for mobile. It's a navigation and mapping application that helps users find their way around, discover new places, and plan trips."
This sets the stage and provides a basic understanding of the product.
Focus on User Needs and Value Proposition:
Say something like:
"What I admire most about Google Maps is how effectively it addresses core user needs:
Navigation: Provides clear, turn-by-turn directions, incorporating real-time traffic updates and alternative routes to minimize travel time and frustration. This addresses the need for efficient and reliable navigation.
Discovery: Allows users to explore their surroundings, discover nearby points of interest, and find restaurants, shops, and other services. This satisfies the human desire for exploration and finding new experiences.
Planning: Facilitates trip planning by offering route options, estimated travel times, and integration with other services like ride-sharing and public transportation. This addresses the need for convenient and organized trip planning.
These core functionalities make Google Maps an indispensable tool for navigating the world, whether it's commuting to work, exploring a new city, or finding the nearest coffee shop."
Start Earning ₹ 10 LPA in just 6 months
Get in Touch
This section highlights the product's value proposition and its ability to solve user problems.
Discuss Specific Features and Design Choices:
Say something like:
"Several specific features contribute to Google Maps’ excellence:
Offline Maps: Allows users to download map areas for offline access, addressing the need for navigation in areas with limited or no internet connectivity.
Real-time Traffic Updates: Provides up-to-the-minute traffic information, helping users avoid congestion and plan more efficient routes. This dynamic adaptation is a key differentiator.
Integration with other Google Services: Seamless integration with other Google services like Search and Photos enhances the user experience and provides contextual information.
User-Generated Content: User reviews, photos, and contributions enrich the platform and provide valuable insights for other users, creating a sense of community.
Accessibility Features: Features like voice guidance and screen reader compatibility make the app accessible to users with disabilities, reflecting a commitment to inclusivity."
This demonstrates your understanding of the product's functionality and design choices.
Explain Why It's Your Favorite:
Say something like:
"Personally, I've found Google Maps invaluable when traveling in unfamiliar cities, both domestically and internationally. It's helped me navigate complex public transportation systems, discover hidden gems off the beaten path, and avoid getting lost in unfamiliar territories. The combination of its comprehensive mapping data, real-time updates, and intuitive interface makes it an essential tool that I rely on daily. I also appreciate the constant innovation and updates from the Google Maps team, always adding new features and improving the user experience. For example, the recent integration of Immersive View for routes provides a game-changing way to preview your journey before you even start."
Know why learners choose ISS
Download Brochure
This adds a personal touch and demonstrates genuine enthusiasm for the product.
(Optional) Suggest Potential Improvements:
Say something like:
"While Google Maps is an excellent product, there's always room for improvement. For example, enhancing public transportation information in developing countries or providing more personalized recommendations for points of interest based on user preferences could further enhance the user experience."
This demonstrates a proactive mindset and the ability to think critically about even your favorite products.
By following this framework, you can turn a seemingly simple question into an opportunity to showcase your product sense, analytical skills, and passion for well-designed products. Remember to choose a product you genuinely appreciate and can speak about with conviction.
Share on:
You May Also Like
Product Sense
I
Product Management
How can you adapt Uber's successful ride-sharing model to cater to the unique ne...
Product Sense
I
Product Management
Slack is struggling to convert free trial users to paying customers. What strate...
Product Sense
I
Product Management
Instagram is seeing a decline in user engagement. What are some potential causes...
Product Sense
I
Product Management
How would you improve Google Search for visually impaired users?
Product Sense
I
Product Management
Should Apple create its own search engine? Why or why not?
Product Sense
I
Product Management
How can Microsoft Teams better compete with Slack in attracting small businesses...
Best secret gems 🌟
Keep the lead by staying informed about our newest programs, workshops, and community involvement events. Plus, receive updates about the industry, read interesting articles, and gain access to exclusive reports. Everything delivered directly to your inbox!
Enter your email
Subscribe
Engage
Upskill your Team
Newsletter Vault
Apply as Mentor
© 2024 All rights reserved.